Amrita /  Ente Vaartha

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    Ente Vaartha


    Amrita TV's Ente Vartha (My News) introduced the novel concept of Citizen Journalism not just to Malayalam television but to th...e entire Kerala media scene. The show underlined the news sense, reporting skills and moral responsibilities of a group of ordinary citizens who filed raw, unalloyed information on a rainbow spectrum of issues, problems and controversies across the State. The show has given away millions as aid to the destitute in these years and has become a strong presence in the social scene of Kerala as a valiant fighter for justice.

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    Ente Vaartha

    Amrita TV's Ente Vartha (My News) introduced the novel concept of Citizen Journalism not just to Malayalam television but to th... e entire Kerala media scene. The show underlined the news sense, reporting skills and moral responsibilities of a group of ordinary citizens who filed raw, unalloyed information on a rainbow spectrum of issues, problems and controversies across the State. The show has given away millions as aid to the destitute in these years and has become a strong presence in the social scene of Kerala as a valiant fighter for justice.

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    Amrita Television, the 24-hour global Malayalam channel that re-defined the entertainment perspective of Malayalees, has completed a decade of successful journey. Established in April 2005 as a FTA GEC- cum-News channel, it has a global footprint covering Australia, Singapore, Middle East, Europe, UK, USA, Canada, South Africa and still growing. With the powerful backing of a great organization like Mata Amritananthamayi Math, standing firmly on the foundation of our rich culture and with the help of state-of-the-art technology, Amrita TV started delivering a unique blend of value-oriented family entertainment and news programs and also earned the distinction of one among the most awarded channels in India, within a short span of time since its inception.

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